HarrimanSteel is an independent creative agency founded in 1999, based in Amsterdam and London.

For Intersport’s EMEA launch of the Nike Pegasus Turbo running shoe, HarrimanSteel produced an integrated,
mobile-driven strategy as the first campaign for Intersport’s new centralized Instagram account.
We started from scratch, with zero followers to more than 5,000 in less than two months.

For this campaign we also partnered with ultra-marathon runner, Lee Grantham, to help execute a grass-roots social
approach that brought over 100 core runners exclusive access to pre-trial the product. In return, we asked for
personal reviews and testimonials of the product shared on their Instagram accounts using the bespoke
hashtag: #intersporttestlab. My job focused mainly on this area of the campaign.

The three core responsibilities I had for this project were: CONTENT MANAGEMENT, by developing a content calendar
for the campaign and planning/distributing content (from both agency and user-generated content) to clients.
INSTAGRAM MARKETING, by assisting in the growth of Intersport and Coach Lee’s Instagram accounts.
And INFLUENCER MANAGEMENT, by building relationships and communicating with influencers, further
monitoring all user-generated content and bespoke hashtags for the final social strategy results below: