HarrimanSteel is an independent creative agency founded in 1999, based in Amsterdam and London.

For Intersport’s EMEA launch of the Nike Epic React Flyknit 2 running shoe, HarrimanSteel produced an integrated campaign strategy by hosting a digital platform that empowers runners through “in-ear coaching”
and learning-oriented content (free, high-quality, and downloadable).

We continued our partnership with ultra-marathon runner, Lee Grantham, to help serve expert advice to consumers
as Intersport’s Head Running Coach. We wanted to give runners the advantage to succeed through (a) Coach
Lee’s podcasts and (b) the voices of the runners themselves. My role as content manager was to curate
100 influencers and have them engage and boost product validation by pre-trialing the product.

For this project, I focused on two main responsibilities: CONTENT MANAGEMENT, by developing a content calendar
for the campaign and distributing the required content (from both agency and user-generated content) to clients.
And INFLUENCER MANAGEMENT, by strengthening influencer relationships and managing all influencers in the EMEA regions to pre-trial the product. Also by ensuring the sharing of runner-to-runner product validation from each influencer
using the bespoke #intersporttestlab hashtag, further monitoring all user-generated content for the final results below: