HarrimanSteel is an independent creative agency founded in 1999, based in Amsterdam and London.

As an agency, we were tasked to generate product lust and awareness for Intersport’s EMEA launch of the Nike Tech
Pack collection. We hosted an influencer campaign with 40 hero-athletes in the EMEA regions to share product
and performance validation on Instagram using the bespoke hashtag: #intersporttestlab.

For this project, my sole responsibility focused on INFLUENCER MARKETING & MANAGEMENT. By conducting thorough influencer outreach research, I was able to collect and curate a mix of 20 female and 20 male hero-athletes who
embody the live/run/train ethos of the collection. As content manager of the campaign, I negotiated contracts,
managed the team of influencers through product launch by ensuring they trialed, tested, and trained in the
product, and tracked the overall results of the campaign strategy stated below: