Pockies is loungewear clothing brand that serves consumers a range of comfortable,
specialty products: including their infamous boxer-shorts with pockets.

Alongside the co-founder and marketing manager of Pockies, I was hired to focus on two main activities: SOCIAL MEDIA COPYWRITING & CONTENT MANAGEMENT, by developing a content calendar whilst simultaneously organising and sharing relevant content across socials. I worked collaboratively to craft copy that ensures Pockies’ online presence is engaging
and communicates the brand message: Couch Culture, freeing the people of discomfort in a rather humorous way.

Furthermore in my role, I consistently delivered crafted copy and messaging with a specific tone and style of the brand that contributes to the overall effectiveness of the strategy. This involved copywriting for the brand’s Catalogue Book and Brand Book to guide tone-of-voice execution by proofreading and delivering feedback for the final digital publication.